Boston Consulting Group (BCG) is a pioneering global consulting firm with over 25,000 employees across 100 offices. Rare Volume created a data visualization system for BCG’s use across all print, video, and interactive media for the firm.
From discovery to strategy to production, we led the design of a versatile data visualization system that enables an international collective of writers, editors, designers, and developers to create quality content consistently.
Within the system,three categories accommodate a wide range of data narratives, platforms, and marketing and communications objectives.
Data stories told through a single data point, visualized via text and representative graphics.
Data Point: 1
Types of Visuals: Increase, Decrease, Rebound, Percentage, Big number
Platforms: BCG Social (LinkedIn, Instagram, Twitter)
Exhibits with 2-4 data points. Best used to show comparison or change.
Data Points: 2-4
Types of Visuals: Bar Chart, Stacked Bar Chart, Line Chart, Bubble Map, Donut, Pie
Platforms: CG.com, BCG Social (LinkedIn, Instagram, Twitter)
Data-rich visuals allow readers to contemplate a range of information that usually points to multiple insights and takeaways.
Data Points: 5-10
Types of Visuals: Bar Chart, Stacked Bar Chart, Line Chart, Bubble Map, Area Chart, Stacked Area Chart, Scatter Plot, Treemap
The system includes in-depth rules and best practices or revealing narratives through interactive design, i.e. hover, click, states, and more.
Overlays provide context by presenting data sequentially and/or show related content for comparison.
Hover/scrub allow users to dig deeper into datapoints.
Data subsets highlight change in data beyond the initial graphic.
Strategy Creative Direction Art Direction Visual Design Motion Design User Experience