Boston Consulting Group (BCG) is a pioneering global consulting firm with over 25,000 employees across 100 offices. Rare Volume created BCG’s first motion graphics system.
Client: BCG
We devised a system of motion principles to enable BCG's subject matter experts to create branded content with clear insights and takeaways. Each motion principle is based on a brand pillar and can be used individually or combined to create longer narratives.
1. Movement
Constant movement reinforces forward momentum and positive change.
2. Solution
We leveraged BCG’s library of graphic elements to deconstruct, build, frame, and reveal a diversity of footage and data.
3. Focus
Simple blur and displacement effects guide viewers to key information throughout the animation.
We designed editable templates for logos, titles, interstitials, lower thirds, transitions, data visualization, speakers, interviews and more to be used across social and editorial content.
Design
Strategy
Creative Direction
Art Direction
Visual Design
Motion Design
