The Interest mode groups users into communities based on commonalities. These clusters create an organizing structure that becomes a new lens into understanding the Twitter community.
Related clusters are grouped together in 1 of 5 “continents”: News & Politics, Entertainment, Music, Sports, and Technology. For example, the K-Pop cluster is found in the Music continent. Within clusters, a user’s proximity to another user is calculated based on common followers, while a user’s follower count dictates their altitude.