Warner Bros.
Discovery Interactives

Rare Volume designed two interactive data experiences for Warner Bros. Discovery’s New York headquarters in Hudson Yards. Each installation leverages live social media data to allow users to understand the spectrum of activity and conversation surrounding Warner Bros. Discovery and its many subsidiaries.

Clients & Partners: ESI Design, X2O, Antfood, Warner Bros. Discovery

Hot Lines

A look into Warner Bros. Discovery’s impact on popular culture through the lens of social media. The realtime data exhibit tracks lines from shows and films as they are quoted on Twitter. Visitors can interact with a show to discover the most frequently quoted lines and watch video clips of these fan-favorite moments.

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Custom Rare Volume software automates the analysis process by extracting the closed caption track from broadcast-ready media assets. Then the software scours Twitter and, assisted by AI Natural language processing algorithms, identifies the most popular moments.

The coarse timing information provided by the closed caption track allows the software to trim the clip to the precise moment of the media. The software can also further refine the trimming timing using speech recognition assisted by a whitelisted dictionary derived from the quoted text.

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We began the project by developing a functional prototype to visualize everything the backend software collected from Twitter and the related media clips it generates.

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The UI layer allows users to surface different media clips and filter Twitter to explore the most commonly quoted “hot lines” of the day.

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Universe

A realtime data visualization that aggregates the company’s various social media feeds to present a holistic look at the latest activity around Warner Bros. Discovery.

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The spatial experience cycles through various brand properties via an expansive simulation of particles. Interacting with the particle allows users to deep-dive into social posts, related media, and other WM properties.

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We designed a shared user interface for both interactives. The interface is designed to spotlight media, with the ability to dynamically adapt to various asset types and aspect ratios. The system also features a search tool that allows users to drill into the corporation’s various subsidiaries.

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Design


Creative Direction

Art Direction
Visual Design
Motion Design
Interactive Design

Technology


Technical Direction

Front-end Development
System Architecture
AV Specification

Implementation


Project Management

Installation
Deployment
Systems Training
Maintenance & Support

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hudsonyards
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Warner Bros.
Discovery
Prow

An 11-story generative chandelier for WBD’s Hudson Yards Headquarters

View Project

Warner Bros.
Discovery
Lobbies

A generative motion system that unifies the full spectrum of WBD content under a unified cinematic experience

View Project

transparent_desktop_16-9_960x540

Warner Bros.
Discovery
Prow

An 11-story generative chandelier for WBD’s Hudson Yards Headquarters

View Project




transparent_desktop_16-9_960x540

Warner Bros.
Discovery
Lobbies

A generative motion system that unifies the full spectrum of WBD content under a unified cinematic experience

View Project